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The Floor Store
Rice Lake WI

(715) 234-3505

The Floor Store
Rice Lake WI

(715) 234-3505

A Flooring Store You Can Trust

The Floor Store opened in 1994 with just a few rolls of carpet and vinyl. Today we have a 20,000 square foot showroom with the largest selection in the area. Flooring is the only thing we sell, so you can be rest assured you're getting outstanding customer service and the best price.

Bring in a room size or a floor plan and our factory trained staff will guide you through the process of selecting your flooring. 

Stop in and check us out before you buy. You'll get more for your floor at The Floor Store! 

Creative Experts

Our staff will help you choose the right product for your home or business. With over 70 years experience, we are experts at design and provide free consultations right in our store. No commissions means our only goal is getting you in the right floor.

Best Selection

With 20,000 square feet of showroom, we have the largest selection in the area. If we don't have it in stock, we can special order it for you.

Hundreds of area rugs in-stock and on display, thousands more to order.


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Contact Us

Schedule an Estimate

For estimates, please contact us at your convenience.  We look forward to meeting you soon!

The Floor Store

1894 21 1/8 Ave, Rice Lake, WI 54868

Across from Perkins
(715) 234-3505